Love Food Hate Waste: Spoiled Rotten (Wave 1)

This Partners pack contains information for Love Food Hate Waste’s newest campaign ‘Spoiled Rotten’.  The research shows us that there are three key behaviors that are most responsible for food waste in the UK today:

- We buy too much – buy what you need
- Our food goes off because we don’t store it right – store food properly
- We throw away food we buy - eat what you buy

The campaign aims to encourage 18-34-year-olds, couples, young families and students to ‘Buy what they need,’ ‘Store food properly’ and ‘Eat what you buy’

The first campaign burst is starting in June 2019 and is on ‘Buy what you need’, which is encouraging people to buy smaller packs, buying loose products and freezing etc. The next wave in October – November will be ‘Store your food properly’ encouraging people to use their fridge and freezer correctly, making sure their fridge temperature is below 5 degrees and rotating stock etc. and the final wave will be happening throughout January – February called ‘Eat what you buy’ looking at eating the whole food, using up leftovers etc.

Supporting the campaign on social media and in your business - Use the #Spoiledrotten tag on Instagram and other social media and also link to: