EMBARGOED until 16 October.
This collection contains assets for Love Food Hate Waste’s newest campaign, Chill the Fridge Out. The campaign aims to encourage 18 – 34-year-old couples, young families and students to keep milk in the fridge below 5 degrees to prolong its shelf life and reduce the amount that is wasted. Assets include: a partner pack, campaign logos, social media content plan and suite of posts, gifs and images that can be used by partners. Available in English and Welsh.
The campaign will see the launch of a new innovative tool to show the public how to set their fridge to the right temperature. This will be promoted through PR, the LFHW website and its social media channels.
www.chillthefridgeout.com will be live from 16 October.