ECAP - European Clothing Action Plan - Denmark

The following suite of materials was developed to support positive consumer behaviour change in clothing in Denmark. The campaign pack introduction provides general campaign information as well as guidance for consumer messaging based on in-country consumer research and insights. There are several campaign materials that are editable and allow personalisation for own use (excluding the ECAP / Life logos), as well as a selection of case studies and case study action plans to help provide some examples and shared learnings from clothing campaigns.

We hope you find these useful and would be grateful if you would feed back either way -