The Love Food Hate Waste Give a Cluck campaign aims to increase awareness amongst 25 – 34 year olds of how much poultry is thrown away and wasted every year. It will provide information on the amount of food thrown away along with handy hints and tips on how to prepare meals, store and freeze food effectively over the festive period and how to continue these habits into the New Year.
The campaign will be promoted through the Love Food Hate Waste website and media channels.
The Give a Cluck resources have been developed to support the Christmas and New Year period and include daily social media posts on the countdown to Christmas campaign and into the New Year. For more information download the content plans below.