A list of the collections of resources available. Collections are key resources grouped by campaign, type of resource, or theme.
This collection contains Recycle Now's 2018 campaign toolkit and all associated assets for partners for our new social norming messaging approach.
Our DO/DOES campaign was launched in Recycle Week 2018 to show that recycling is the norm and that 'WE DO' because it matters!
Please get behind this campaign and use the assets below.
Dowload and customise these creatives for use in your local area. Include are templates for 6 sheet poster, 48 sheet poster, A4 posters/ads, pull up banner
This Partners pack contains information for Love Food Hate Waste’s newest campaign ‘Compleating’. The campaign aims to encourage 18-24-year-old, couples, young families and students to compleat the whole food
Perfectly edible parts of common foods such as potatoes and bread are going to waste because people don’t want to eat them, don’t know how to prepare them, or in some cases don’t even realise they are edible
If more people ate things like potato skins and peels, bread ends and crusts, broccoli and cauliflower stalks and pizza crusts, this would greatly help to reduce UK food waste and would benefit our environment
Supporting the campaign on social media and in your business - Use the #Compleating on Instagram and other social media and link to
for the Welsh version.
All other assets, social media content, and images are available in English and Welsh
The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of plastic items that are often overlooked for recycling. The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme.
The Restricting Waste artwork have been produced to support London waste authorities who are changing their collections in order to restrict residual waste. The themed resources in this collection can be edited to ensure they reflect the services offered in your local collection scheme. These resources are for use in London only.
Please download these animated creatives for use on your own digital platforms.
Please note that some of the files are very large and may take a while to download, so you may prefer to just ‘like’ and ‘share’ our social media posts.
Did you know that 20 million slices of bread are thrown away EVERY DAY in the UK? This is a shocking fact and we want to slice that number down. Our new campaign, Make Toast Not Waste, is all about encouraging people to freeze bread and then use it straight from the freezer to make toast. The campaign will target students and young people new to the workplace (18-24) and young families (25-34). It will be promoted on the Love Food Hate Waste website, social media channels and through media and influencer engagement.
We have developed a super handy resource pack which includes all the information you need to support the campaign including: key messages, calls to action, facts, tips, editorial and social media content. For more information download the resources below.
Together we can win the food waste fight.
This collection contains assets for Love Food Hate Waste’s newest campaign, Chill the Fridge Out. The campaign aims to encourage 18 – 34-year-old couples, young families and students to keep milk in the fridge below 5 degrees to prolong its shelf life and reduce the amount that is wasted. Assets include: a partner pack, campaign logos, social media content plan and suite of posts, gifs and images that can be used by partners. Available in English and Welsh.
The campaign will see the launch of a new innovative tool to show the public how to set their fridge to the right temperature. This will be promoted through PR, the LFHW website and its social media channels.
www.chillthefridgeout.com is live.
To help you generate more action on the factory floor, and with the businesses you work with, our Campaign Guide has got great advice on running your very own Your Business is Food; don't throw it away campaign.
Videos Recycle Now 2017
Following on from the generic Good to Know resources, the materials in this collection focus on metals and glass.
Following consumer research and testing Recycle Now has produced a suite of new downloadable and adaptable communication templates for all partners to use when engaging with people on recycling. The new resources feature leaflets, posters, vehicle livery and much more, using CGI imagery to illustrate the specific items that can be recycled from the home. All templates have space for partners' logos and contact details and, where appropriate, they are adaptable to reflect the materials collected in particular areas.
These case studies have been produced to show the wide range of WRAP funded campaigns and activities carried out by local authorities, all aimed at improving their recycling services. The case studies demonstrate a wide range of budgets, timescales and geographical areas. Some are broad brush, others detail very specific problems. Some focus on one material, others on several. All contain some useful ideas that you might like to try out in your own council area.
Whether you are looking to solve a particular problem, are looking for inspiration for how to get your message across or want to assess what could be achieved in a short timescale we hope that these will give you a good starting point. You might already be convinced of the value of communications campaigns but need some additional material to help you persuade others. In which case, the impacts and costs are clearly set out for each project.
Remember all the campaign materials in these case studies are free to download from WRAP’s resource library.
Please download these animated creatives for use on your own digital platforms.
Please note that some of the files are very large and may take a while to download, so you may prefer to just ‘like’ and ‘share’ our social media posts
Recycle Now and Pledge 4 Plastic have worked together to produce communication material temples for LA's and other partners to use in a cohesive Plastic Recycling campaign. These include templates covering Around the Home, Unusual Suspects, Transformation and Energy saving (Local Benefit). The Around the Home templates can be found below.
The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of metal and glass items that are often overlooked for recycling. The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme.
If you are a London Borough please do not use these versions. London specific versions will be available shortly.
All you need to get started using the Recycle Now brand. The Recycle Now brand guidelines and material streams overview can help you make the most of the brand, and use our themed campaign calendar to help with your consumer communications.
Following on from the generic Good to Know resources, the materials in this collection focus on metals and glass. This is the focus for the quarterly theme running from March to May 2016.
The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of different items that are often overlooked for recycling. The themed resources in this collection can be used in local campaigns where there is a need to focus on multi-materials. They can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme. Subsequent collections of Unusual Suspects artwork will be available for targeted communications about Plastics, Paper & Card and Metal & Glass.
These resources have been refreshed to reflect Recycle for Wales's 'Good to Know' campaign and can be used on their own to support an existing food waste collection service to raise awareness of and increase participation in that service. They can also be used alongside Recycle for Wales’s existing ‘Introductory’ and ‘Instructional’ food recycling leaflets for local authorities rolling out new food recycling collections.
**Please remember to use the user guides in this collection when planning to use the Recycle for Wales food recycling campaign materials. They give details and guidance on how you can localise the resources to your area**
The Starter Guide for manufacturers will give you a summary of why and how to take action on food thrown away.
The Recycle Now design guidelines can help you make the most of the brand.