Collections

A list of the collections of resources available. Collections are key resources grouped by campaign, type of resource, or theme.

Recycle Now's Campaign 2019

This collection contains Recycle Now's 2019/20 campaign toolkit and all associated assets for partners for our new social norming messaging approach.

Our DO/DOES campaign was launched in Recycle Week 2018 to show that recycling is the norm and that 'WE DO' because it matters!

Please get behind this campaign and use the assets below.

Recycle Week 2019

Recycle Week assets are now available for you to download and personalise for your area, brand or organisation so you can start preparing them for Recycle Week. Please note that these assets are embargoed for use until Recycle Week: Monday 23 September 2019.

Wales Recycle Week 2019

Recycle Week assets are now available for you to download and personalise for your area, brand or organisation so you can start preparing them for Recycle Week.

Please note that, apart from those counting down to Recycle Week, some of the assets are embargoed for use until Recycle Week: Monday 23 September 2019.

LFHW – Bread Campaign Moment ‘Make Toast Not Waste’ (MTNW)

Did you know that 20 million slices of bread are thrown away EVERY DAY in the UK? This is a shocking fact and we want to slice that number down. Our new campaign, Make Toast Not Waste, is all about encouraging people to freeze bread and then use it straight from the freezer to make toast. The campaign will target students and young people new to the workplace (18-24) and young families (25-34). It will be promoted on the Love Food Hate Waste website, social media channels and through media and influencer engagement.

We have developed a super handy resource pack which includes all the information you need to support the campaign including: key messages, calls to action, facts, tips, editorial and social media content.  For more information download the resources below.

Together we can win the food waste fight.

Love Food Hate Waste: Spoiled Rotten (Wave 2) Oct-Dec 2019

This partner pack contains information for the second wave of the ‘Spoiled Rotten’ campaign. There are three key behaviors that are most responsible for food waste in the UK today, which is the focus of our activity throughout 2019/20:

- We buy too much – buy what you need
- Our food goes off because we don’t store it right – store food properly
- We throw away food we buy - eat what you buy

This wave of the campaign aims to encourage 18-34-year-olds, with a focus on students, to ‘Store food properly’.


This second campaign burst launches on 7th October and will run through to December 2019, encouraging people to use their fridge and freezer correctly to keep food fresher for longer and making sure their fridge temperature is set below 5 degrees by using our handy ‘chill the fridge out’ tool.


Support the campaign on social media and in your business - Use the #Spoiledrotten and #LoveFoodHateWaste hashtag on Instagram and Facebook and other social media and also link to:

www.lovefoodhatewaste.com/spoiledrotten

Recycle for London - Restricting Waste

The Restricting Waste artwork have been produced to support London waste authorities who are changing their collections in order to restrict residual waste. The themed resources in this collection can be edited to ensure they reflect the services offered in your local collection scheme. These resources are for use in London only.

Unusual Suspects - Plastics

The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of plastic items that are often overlooked for recycling.  The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme. 

Recycle Now Good to Know campaign

Following consumer research and testing Recycle Now has produced a suite of new downloadable and adaptable communication templates for all partners to use when engaging with people on recycling. The new resources feature leaflets, posters, vehicle livery and much more, using CGI imagery to illustrate the specific items that can be recycled from the home. All templates have space for partners' logos and contact details and, where appropriate, they are adaptable to reflect the materials collected in particular areas.

Your Business is Food (Manufacturing) - Spreading the word

To help you generate more action on the factory floor, and with the businesses you work with, our Campaign Guide has got great advice on running your very own Your Business is Food; don't throw it away campaign.

Your Business is Food (Manufacturing) - Case studies

Our case studies demonstrate how businesses have saved money by reducing the amount of food they throw away.

Read the Freshtime UK Case Study to find out how team engagement helped identify waste and start saving. 

Read the Paterson Arran Case Study to learn how they identified £36k in savings.

 

Case studies - recycling communications

These case studies have been produced to show the wide range of WRAP funded campaigns and activities carried out by local authorities, all aimed at improving their recycling services.  The case studies demonstrate a wide range of budgets, timescales and geographical areas. Some are broad brush, others detail very specific problems. Some focus on one material, others on several. All contain some useful ideas that you might like to try out in your own council area.

Whether you are looking to solve a particular problem, are looking for inspiration for how to get your message across or want to assess what could be achieved in a short timescale we hope that these will give you a good starting point.  You might already be convinced of the value of communications campaigns but need some additional material to help you persuade others.  In which case, the impacts and costs are clearly set out for each project.

Remember all the campaign materials in these case studies are free to download from WRAP’s resource library.

Love Food Hate Waste: Spoiled Rotten (Wave 1)

This Partners pack contains information for Love Food Hate Waste’s newest campaign ‘Spoiled Rotten’.  The research shows us that there are three key behaviors that are most responsible for food waste in the UK today:

- We buy too much – buy what you need
- Our food goes off because we don’t store it right – store food properly
- We throw away food we buy - eat what you buy

The campaign aims to encourage 18-34-year-olds, couples, young families and students to ‘Buy what they need,’ ‘Store food properly’ and ‘Eat what you buy’

The first campaign burst is starting in June 2019 and is on ‘Buy what you need’, which is encouraging people to buy smaller packs, buying loose products and freezing etc. The next wave in October – November will be ‘Store your food properly’ encouraging people to use their fridge and freezer correctly, making sure their fridge temperature is below 5 degrees and rotating stock etc. and the final wave will be happening throughout January – February called ‘Eat what you buy’ looking at eating the whole food, using up leftovers etc.

Supporting the campaign on social media and in your business - Use the #Spoiledrotten tag on Instagram and other social media and also link to:

www.lovefoodhatewaste.com/spoiledrotten

Unusual Suspects - Metal and Glass

The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of metal and glass items that are often overlooked for recycling.  The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme. 

If you are a London Borough please do not use these versions. London specific versions will be available shortly.

Recycle Now Plastic Planet Campaign - Northern Ireland Assets

Please download these animated creatives for use on your own digital platforms.

Please note that some of the files are very large and may take a while to download, so you may prefer to just ‘like’ and ‘share’ our social media posts

Recycle Now: Getting started...

All you need to get started using the Recycle Now brand. The Recycle Now brand guidelines and material streams overview can help you make the most of the brand, and use our themed campaign calendar to help with your consumer communications.

Good to Know - Plastics

Recycle Now and Pledge 4 Plastic have worked together to produce communication material temples for LA's and other partners to use in a cohesive Plastic Recycling campaign. These include templates covering Around the Home, Unusual Suspects, Transformation and Energy saving (Local Benefit). The Around the Home templates can be found below.

These links will take you to the local benefit postersplastics transformation materials and the Unusual Suspects

 

 

Good to Know - Food waste collection - Wales

These resources have been refreshed to reflect Recycle for Wales's 'Good to Know' campaign and can be used on their own to support an existing food waste collection service to raise awareness of and increase participation in that service. They can also be used alongside Recycle for Wales’s existing ‘Introductory’ and ‘Instructional’ food recycling leaflets for local authorities rolling out new food recycling collections.
**Please remember to use the user guides in this collection when planning to use the Recycle for Wales food recycling campaign materials. They give details and guidance on how you can localise the resources to your area**