A list of the collections of resources available. Collections are key resources grouped by campaign, type of resource, or theme.
This collection contains Recycle Now's 2019/20 campaign toolkit and all associated assets for partners for our new social norming messaging approach.
Our DO/DOES campaign was launched in Recycle Week 2018 to show that recycling is the norm and that 'WE DO' because it matters!
Please get behind this campaign and use the assets below.
The Restricting Waste artwork have been produced to support London waste authorities who are changing their collections in order to restrict residual waste. The themed resources in this collection can be edited to ensure they reflect the services offered in your local collection scheme. These resources are for use in London only.
Did you know that 20 million slices of bread are thrown away EVERY DAY in the UK? This is a shocking fact and we want to slice that number down. Our new campaign, Make Toast Not Waste, is all about encouraging people to freeze bread and then use it straight from the freezer to make toast. The campaign will target students and young people new to the workplace (18-24) and young families (25-34). It will be promoted on the Love Food Hate Waste website, social media channels and through media and influencer engagement.
We have developed a super handy resource pack which includes all the information you need to support the campaign including: key messages, calls to action, facts, tips, editorial and social media content. For more information download the resources below.
Together we can win the food waste fight.
The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of plastic items that are often overlooked for recycling. The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme.
Recycle Week assets available to download.
Following consumer research and testing Recycle Now has produced a suite of new downloadable and adaptable communication templates for all partners to use when engaging with people on recycling. The new resources feature leaflets, posters, vehicle livery and much more, using CGI imagery to illustrate the specific items that can be recycled from the home. All templates have space for partners' logos and contact details and, where appropriate, they are adaptable to reflect the materials collected in particular areas.
Following on from the generic Good to Know resources, the materials in this collection focus on metals and glass.
This Partners pack contains information for Love Food Hate Waste’s newest campaign ‘Spoiled Rotten’. The research shows us that there are three key behaviors that are most responsible for food waste in the UK today:
- We buy too much – buy what you need
- Our food goes off because we don’t store it right – store food properly
- We throw away food we buy - eat what you buy
The campaign aims to encourage 18-34-year-olds, couples, young families and students to ‘Buy what they need,’ ‘Store food properly’ and ‘Eat what you buy’
The first campaign burst is starting in June 2019 and is on ‘Buy what you need’, which is encouraging people to buy smaller packs, buying loose products and freezing etc. The next wave in October – November will be ‘Store your food properly’ encouraging people to use their fridge and freezer correctly, making sure their fridge temperature is below 5 degrees and rotating stock etc. and the final wave will be happening throughout January – February called ‘Eat what you buy’ looking at eating the whole food, using up leftovers etc.
Supporting the campaign on social media and in your business - Use the #Spoiledrotten tag on Instagram and other social media and also link to:
These case studies have been produced to show the wide range of WRAP funded campaigns and activities carried out by local authorities, all aimed at improving their recycling services. The case studies demonstrate a wide range of budgets, timescales and geographical areas. Some are broad brush, others detail very specific problems. Some focus on one material, others on several. All contain some useful ideas that you might like to try out in your own council area.
Whether you are looking to solve a particular problem, are looking for inspiration for how to get your message across or want to assess what could be achieved in a short timescale we hope that these will give you a good starting point. You might already be convinced of the value of communications campaigns but need some additional material to help you persuade others. In which case, the impacts and costs are clearly set out for each project.
Remember all the campaign materials in these case studies are free to download from WRAP’s resource library.
To help you generate more action on the factory floor, and with the businesses you work with, our Campaign Guide has got great advice on running your very own Your Business is Food; don't throw it away campaign.
Videos Recycle Now 2017
The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of metal and glass items that are often overlooked for recycling. The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme.
If you are a London Borough please do not use these versions. London specific versions will be available shortly.
Following on from the generic Good to Know resources, the materials in this collection focus on metals and glass. This is the focus for the quarterly theme running from March to May 2016.
All you need to get started using the Recycle Now brand. The Recycle Now brand guidelines and material streams overview can help you make the most of the brand, and use our themed campaign calendar to help with your consumer communications.
Recycle Now and Pledge 4 Plastic have worked together to produce communication material temples for LA's and other partners to use in a cohesive Plastic Recycling campaign. These include templates covering Around the Home, Unusual Suspects, Transformation and Energy saving (Local Benefit). The Around the Home templates can be found below.
Please download these animated creatives for use on your own digital platforms.
Please note that some of the files are very large and may take a while to download, so you may prefer to just ‘like’ and ‘share’ our social media posts
The Recycle Now design guidelines can help you make the most of the brand.
The Starter Guide for manufacturers will give you a summary of why and how to take action on food thrown away.
These resources have been refreshed to reflect Recycle for Wales's 'Good to Know' campaign and can be used on their own to support an existing food waste collection service to raise awareness of and increase participation in that service. They can also be used alongside Recycle for Wales’s existing ‘Introductory’ and ‘Instructional’ food recycling leaflets for local authorities rolling out new food recycling collections.
**Please remember to use the user guides in this collection when planning to use the Recycle for Wales food recycling campaign materials. They give details and guidance on how you can localise the resources to your area**
Recycle Now and Pledge 4 Plastic have worked together to produce communication material temples for LA's and other partners to use in a cohesive Plastic Recycling campaign. These include templates covering Around the Home, Transformation and Energy saving (Local Benefit).
The Transformation templates can be found below. This link will take you to the Around the Home and Energy Saving resources.
The Love Food Hate Waste Give a Cluck campaign aims to increase awareness amongst 25 – 34 year olds of how much poultry is thrown away and wasted every year. It will provide information on the amount of food thrown away along with handy hints and tips on how to prepare meals, store and freeze food effectively over the festive period and how to continue these habits into the New Year.
The campaign will be promoted through the Love Food Hate Waste website and media channels.
The Give a Cluck resources have been developed to support the Christmas and New Year period and include daily social media posts on the countdown to Christmas campaign and into the New Year. For more information download the content plans below.