Collections

A list of the collections of resources available. Collections are key resources grouped by campaign, type of resource, or theme.

Recycle Now and Recycle Week Campaign 2018

This collection contains Recycle Now's 2018 campaign toolkit and all associated assets for partners for our new social norming messaging approach.

Included in this collection is a host of adaptable campaign assets which have been designed for partners to start using from Recycle Week onwards

Recycle Week 2018

24 September to 30 September 2018

Now in its 15th year Recycle Week is a celebration of recycling. The aim of the week is to encourage the public to recycle more, by demonstrating the benefits of recycling items from all around the home.

This year’s theme will be 'Recycling. We do. Because it matters.’

Recycle Now Plastic Planet Static Creative Campaign

Dowload and customise these creatives for use in your local area.  Include are templates for 6 sheet poster, 48 sheet poster,  A4 posters/ads, pull up banner

Recycle Now Plastic Planet Animated Creatives Campaign

Please download these animated creatives for use on your own digital platforms.

Please note that some of the files are very large and may take a while to download, so you may prefer to just ‘like’ and ‘share’ our social media posts.

LFHW – Bread Campaign Moment ‘Make Toast Not Waste’ (MTNW)

Did you know that 20 million slices of bread are thrown away EVERY DAY in the UK? This is a shocking fact and we want to slice that number down. Our new campaign, Make Toast Not Waste, is all about encouraging people to freeze bread and then use it straight from the freezer to make toast. The campaign will target students and young people new to the workplace (18-24) and young families (25-34). It will be promoted on the Love Food Hate Waste website, social media channels and through media and influencer engagement.

We have developed a super handy resource pack which includes all the information you need to support the campaign including: key messages, calls to action, facts, tips, editorial and social media content.  For more information download the resources below.

Together we can win the food waste fight.

Unusual Suspects - Plastics

The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of plastic items that are often overlooked for recycling.  The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme. 

Recycle for London - Restricting Waste

The Restricting Waste artwork have been produced to support London waste authorities who are changing their collections in order to restrict residual waste. The themed resources in this collection can be edited to ensure they reflect the services offered in your local collection scheme. These resources are for use in London only.

Your Business is Food (Manufacturing) - Case studies

Our case studies demonstrate how businesses have saved money by reducing the amount of food they throw away.

Read the Freshtime UK Case Study to find out how team engagement helped identify waste and start saving. 

Read the Paterson Arran Case Study to learn how they identified £36k in savings.

 

Your Business is Food (Manufacturing) - Spreading the word

To help you generate more action on the factory floor, and with the businesses you work with, our Campaign Guide has got great advice on running your very own Your Business is Food; don't throw it away campaign.

Recycle Now Good to Know campaign

Following consumer research and testing Recycle Now has produced a suite of new downloadable and adaptable communication templates for all partners to use when engaging with people on recycling. The new resources feature leaflets, posters, vehicle livery and much more, using CGI imagery to illustrate the specific items that can be recycled from the home. All templates have space for partners' logos and contact details and, where appropriate, they are adaptable to reflect the materials collected in particular areas.

Case studies - recycling communications

These case studies have been produced to show the wide range of WRAP funded campaigns and activities carried out by local authorities, all aimed at improving their recycling services.  The case studies demonstrate a wide range of budgets, timescales and geographical areas. Some are broad brush, others detail very specific problems. Some focus on one material, others on several. All contain some useful ideas that you might like to try out in your own council area.

Whether you are looking to solve a particular problem, are looking for inspiration for how to get your message across or want to assess what could be achieved in a short timescale we hope that these will give you a good starting point.  You might already be convinced of the value of communications campaigns but need some additional material to help you persuade others.  In which case, the impacts and costs are clearly set out for each project.

Remember all the campaign materials in these case studies are free to download from WRAP’s resource library.

Unusual Suspects - Metal and Glass

The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of metal and glass items that are often overlooked for recycling.  The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme. 

If you are a London Borough please do not use these versions. London specific versions will be available shortly.

Recycle Now: Getting started...

All you need to get started using the Recycle Now brand. The Recycle Now brand guidelines and material streams overview can help you make the most of the brand, and use our themed campaign calendar to help with your consumer communications.

Good to Know - Plastics

Recycle Now and Pledge 4 Plastic have worked together to produce communication material temples for LA's and other partners to use in a cohesive Plastic Recycling campaign. These include templates covering Around the Home, Unusual Suspects, Transformation and Energy saving (Local Benefit). The Around the Home templates can be found below.

These links will take you to the local benefit postersplastics transformation materials and the Unusual Suspects

 

 

Recycle Now Plastic Planet Campaign - Northern Ireland Assets

Please download these animated creatives for use on your own digital platforms.

Please note that some of the files are very large and may take a while to download, so you may prefer to just ‘like’ and ‘share’ our social media posts

Unusual Suspects - all items

The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of different items that are often overlooked for recycling.  The themed resources in this collection can be used in local campaigns where there is a need to focus on multi-materials. They can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme. Subsequent collections of Unusual Suspects artwork will be available for targeted communications about Plastics, Paper & Card and Metal & Glass.

Love Food Hate Waste: Getting started...

All you need to help you make the most of your Love Food Hate Waste campaign, including: insights on consumer behaviours, attitudes and knowledge towards food waste, an introductory guide to the Love Food Hate Waste resources, a campaign calendar and the Love Food Hate Waste brand guidelines.

Good to Know - Food waste collection - Wales

These resources have been refreshed to reflect Recycle for Wales's 'Good to Know' campaign and can be used on their own to support an existing food waste collection service to raise awareness of and increase participation in that service. They can also be used alongside Recycle for Wales’s existing ‘Introductory’ and ‘Instructional’ food recycling leaflets for local authorities rolling out new food recycling collections.
**Please remember to use the user guides in this collection when planning to use the Recycle for Wales food recycling campaign materials. They give details and guidance on how you can localise the resources to your area**

Recycle for London - Unusual Suspects - Paper and Card

The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of paper and cardboard items that are often overlooked for recycling.  The themed resources in this collection can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme. These resources are for use in London - they differ slightly from the resources for Recycle Now.