Recycle Now

Recycle Now is the national recycling campaign for England, supported and funded by Government, managed by WRAP and used locally by over 90% of English authorities.

We're here to help people to recycle more things, more often. More than six out of ten of us now describe ourselves as committed recyclers, compared to less than half when the campaign began in 2004.

We have a range of free resources available for you to use and personalise in order to support the Recycle Now campaign in your own communications with consumers - watch our YouTube video to find out more.

Take a look our our help videos to find out more about making the most of your WRAP Resource Library account:

Campaign sub pages

Latest from Recycle Now

Recycle Week 2019

Dates: 23-29 September 2019
Theme: 'Recycling. We do. Because it matters.’

Recycle Week 2019 will be full of action asking people to rinse, crush, squash, sort and separate. In the bathroom, the kitchen, the office and the great outdoors. Getting them to do something powerful and radical that will really make a difference.

View the assets


DO/DOES campaign

Our DO/DOES campaign was launched in Recycle Week 2018 to show that recycling is the norm and that 'WE DO' because it matters!

Please get behind this campaign and use the assets below.

Find out more


Material stream icons

The material stream icons provide a set of practical signposts that show what can be recycled and can be used for many applications including: local authority communications, signage at recycling bring sites, household recycling centres on recycling containers and product packaging.

Browse the full collection of material stream icons


Featured communication types