Recycle Now is the national recycling campaign for England, supported and funded by Government, managed by WRAP and used locally by over 90% of English authorities.
We're here to help people to recycle more things, more often. More than six out of ten of us now describe ourselves as committed recyclers, compared to less than half when the campaign began in 2004.
We have a range of free resources available for you to use and personalise in order to support the Recycle Now campaign in your own communications with consumers - watch our YouTube video to find out more.
Take a look our our help videos to find out more about making the most of your WRAP Resource Library account:
All you need to get started using the Recycle Now brand. The Recycle Now brand guidelines and material streams overview can help you make the most of the brand, and use our themed campaign calendar to help with your consumer communications.
Following consumer research and testing Recycle Now has produced a suite of new downloadable and adaptable communication templates for all partners to use when engaging with people on recycling. The new resources feature leaflets, posters, vehicle livery and much more, using CGI imagery to illustrate the specific items that can be recycled from the home. All templates have space for partners' logos and contact details and, where appropriate, they are adaptable to reflect the materials collected in particular areas.
This collection contains Recycle Now's 2018 campaign toolkit and all associated assets for partners for our new social norming messaging approach.
Included in this collection is a host of adaptable campaign assets which have been designed for partners to start using from Recycle Week onwards
Recycle Week 2018
24 September to 30 September 2018
Now in its 15th year Recycle Week is a celebration of recycling. The aim of the week is to encourage the public to recycle more, by demonstrating the benefits of recycling items from all around the home.
This year’s theme will be 'Recycling. We do. Because it matters.’
The Unusual Suspects artwork is an extension of the Good to Know campaign but displays a range of different items that are often overlooked for recycling. The themed resources in this collection can be used in local campaigns where there is a need to focus on multi-materials. They can be edited to add/remove items to ensure they reflect the materials collected in your local collection scheme. Subsequent collections of Unusual Suspects artwork will be available for targeted communications about Plastics, Paper & Card and Metal & Glass.
These resources have been refreshed to reflect Recycle Now's 'Good to Know' campaign and can be used on their own to support an existing food waste collection service to raise awareness of and increase participation in that service. They can also be used alongside Recycle Now’s existing ‘Introductory’ and ‘Instructional’ food recycling leaflets for local authorities rolling out new food recycling collections.
**Please remember to use the user guides in this collection when planning to use the Recycle Now food recycling campaign materials. They give details and guidance on how you can localise the resources to your area**
NEW LOCALISED RECYCLE NOW LOGO IN TESTING
From November 2017 WRAP is starting a development process to test and evaluate, across the UK, a change to the Recycle Now localised mark. The first pilot will be carried out in partnership with Resource London and will use the localised Recycle Now logo as below:
Evaluation following the campaign, likely to be April 2018, will determine whether this identity is rolled out more widely in the future. Only local authorities and partners that are part of the agreed campaign in London can use this mark variation for the pilot period only. For other partners not included in this pilot please continue to use the standard ‘Recycle for xx’ localised mark.
Material stream icons
The material stream icons provide a set of practical signposts that show what can be recycled and can be used for many applications including: local authority communications, signage at recycling bring sites, household recycling centres on recycling containers and product packaging.