Recycle Now

Recycle Now is the national recycling campaign for England, supported and funded by Government, managed by WRAP and used locally by over 90% of English authorities.

We're here to help people to recycle more things, more often. More than six out of ten of us now describe ourselves as committed recyclers, compared to less than half when the campaign began in 2004.

We have a range of free resources available for you to use and personalise in order to support the Recycle Now campaign in your own communications with consumers - watch our YouTube video to find out more.

Take a look our our help videos to find out more about making the most of your WRAP Resource Library account:

Campaign sub pages

Latest from Recycle Now


24 September to 30 September 2018

Now in its 15th year Recycle Week is a celebration of recycling. The aim of the week is to encourage the public to recycle more, by demonstrating the benefits of recycling items from all around the home.

This year’s theme will be 'Recycling. We do. Because it matters.’

Find out more and download Recycle Week assets



From November 2017 WRAP is starting a development process to test and evaluate, across the UK, a change to the Recycle Now localised mark. The first pilot will be carried out in partnership with Resource London and will use the localised Recycle Now logo as below:

London Recycles

Evaluation following the campaign, likely to be April 2018, will determine whether this identity is rolled out more widely in the future. Only local authorities and partners that are part of the agreed campaign in London can use this mark variation for the pilot period only. For other partners not included in this pilot please continue to use the standard ‘Recycle for xx’ localised mark.


Material stream icons

The material stream icons provide a set of practical signposts that show what can be recycled and can be used for many applications including: local authority communications, signage at recycling bring sites, household recycling centres on recycling containers and product packaging.

Browse the full collection of material stream icons


Featured resources

Featured communication types