Love Your Clothes
What is Love Your Clothes?
Love Your Clothes is a national sustainability campaign that aims to reduce the environmental impact of clothing across the UK and influence a more circular approach to clothing globally.
Launched in 2014, the Love Your Clothes campaign has been developed together with industry organisations to help change the way the UK consumer buy, use and dispose of their clothing.
Why Love Your Clothes?
Every year an estimated 300,000 tonnes of used clothing goes to landfill in the UK. To help combat this issue, the Love Your Clothes campaign works to help inspire and influence consumers to make small conscious changes to reduce the impact of clothes on the environment.
How can you help?
The most significant opportunity for reducing the environmental impact of clothing lies in increasing the active life of the clothes we wear. Love Your Clothes has created a vast range of FREE communication materials, designed to engage with consumers and inspire them to:
- Buy smart by choosing clothes that last longer; are pre-owned and integrate easy care technologies;
- Extend the useful life of clothes by repairing item, accessorising, sharing items and through careful laundry care; and
- Ensure unwanted clothes are re-used or clothes unsuitable for re-use are recycled.
Love Your Clothes encourages all partners to use the communication materials to run their own clothing and textile campaigns, events and workshops and share the messages to influence behaviour change amongst consumers.
Featured collections
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Love Your Clothes Donation Generation 〉
In this collection you'll find information about Love Your Clothes' campaign, Donation Generation.
The aim of Donation Generation is to encourage citizens to keep their clothing in use for longer by donating their unwanted clothes instead of throwing them in the bin.
Donation Generation is a social movement, a collective, uniting all citizens and calling for them to commit to donating their unwanted clothing via charity shops, retail take back schemes, textile recycling banks or charity door collections.
We want to:
- encourage people to pledge to donate their unwanted clothes, now and in the future
- highlight the key benefits of donating clothes and why it makes a difference
- enlist members of the Donation Generation community and encourage them to share how they’re taking action and inspire others in their networks.
We’re asking partners to support our campaign by spreading the word via your social media channels. Look out for more updates and campaign assets coming soon!
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Love Your Clothes - Dirty Laundry Doodles 〉
In this collection you'll find information about Love Your Clothes' campaign, Dirty Laundry Doodles.
Dirty Laundry Doodles aims to raise awareness around washing clothing at lower temperatures and how caring for your clothes helps to keep them in use for longer and reduce impacts on the environment.
We're asking partners to support the campaign throughout February and March 2019 by using the social media resources available.
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Love Your Clothes: The Big Closet Clear Out 〉
In this collection you'll find information about Love Your Clothes' campaign, The Big Closet Clear Out.
The Big Closet Clear Out aims to keep clothing from being thrown in the bin and ending up in landfill. It is a collective call to action to get young people aged 20 - 34 across the UK to clear out unwanted clothes from their closets.
We're asking people to get involved in The Big Closet Clear Out by following three simple steps:
- Step one - is to clear out a closet.
- Step two - is to think about whether the clothes can be swapped, sold, donated or need to be recycled.
- Step three – show their involvement in The Big Closet Clear Out and invite their friends, family or even challenge work colleagues to do a collective clear out of their closets.
Support the campaign on social media and encourage your customers and residents to get involved by using the social media images and posts that are available.
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Love Your Clothes Fast Fix 'How To' Guide 〉
Step by step guides to doing common garment alterations and repairs. The guides can be used to support your own localised Love Your Clothes campaign by adding your organisations logo.
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Love Your Clothes Creative Crafts 'How To' Guide 〉
Step by step guides to upcyling garnents into new items. The guides can be used to support your own localised Love Your Clothes campaign by adding your organisations logo.
Latest from Love Your Clothes
Love Your Clothes has launched Donation Generation, a social media campaign aimed at encouraging citizens to donate their unwanted clothing.
Download the partner pack to for more infomation and look for more updates from Love Your Clothes coming soon!