Love Your Clothes

What is Love Your Clothes?

Love Your Clothes is a national sustainability campaign that aims to reduce the environmental impact of clothing across the UK and influence a more circular approach to clothing globally.

Launched in 2014, the Love Your Clothes campaign has been developed together with industry organisations to help change the way the UK consumer buy, use and dispose of their clothing.

Why Love Your Clothes?

Every year an estimated 300,000 tonnes of used clothing goes to landfill in the UK. To help combat this issue, the Love Your Clothes campaign works to help inspire and influence consumers to make small conscious changes to reduce the impact of clothes on the environment. 

How can you help?

The most significant opportunity for reducing the environmental impact of clothing lies in increasing the active life of the clothes we wear. Love Your Clothes has created a vast range of FREE communication materials, designed to engage with consumers and inspire them to:

• Buy smart by choosing clothes that last longer; are pre-owned and integrate easy care technologies;
• Extend the useful life of clothes by repairing item, accessorising, sharing items and through careful laundry care; and
• Ensure unwanted clothes are re-used or clothes unsuitable for re-use are recycled.

Love Your Clothes encourages all partners to use the communication materials to run their own clothing and textile campaigns, events and workshops and share the messages to influence behaviour change amongst consumers.