Love Food Hate Waste aims to reduce the amount of food waste from households by helping citizens to buy what they are likely to eat and store their food in the best way to make it last longer. We have a range of free resources available in English and Welsh for you to use to support the Love Food Hate Waste campaign, and to use the brand in your own communications with citizens. Below is a selection of the resources available; but if you're looking for something specific, you can also search the whole resource library, and filter for ‘Love Food Hate Waste’ materials.
EMBARGOED until 16 October.
This collection contains assets for Love Food Hate Waste’s newest campaign, Chill the Fridge Out. The campaign aims to encourage 18 – 34-year-old couples, young families and students to keep milk in the fridge below 5 degrees to prolong its shelf life and reduce the amount that is wasted. Assets include: a partner pack, campaign logos, social media content plan and suite of posts, gifs and images that can be used by partners. Available in English and Welsh.
The campaign will see the launch of a new innovative tool to show the public how to set their fridge to the right temperature. This will be promoted through PR, the LFHW website and its social media channels.
www.chillthefridgeout.com will be live from 16 October.
Assets and accompanying 5 Step Guide to help you engage with your staff.
An astonishing 70% of food that is wasted in the UK comes from householders – over 7 million tonnes a year. To reduce this waste, citizens must think differently, to act and wake up to the amount of food they throw away at home.
At WRAP we have developed a huge range of insights and experience to ensure that we understand the ‘who, where, why, what and how’ that leads to food ending up in the bin. We encourage citizens to buy only what they are likely to use, and to eat what they buy.
WRAP is leading a strategic, focused and collaborative approach to reducing the amount of food citizens throw away, and as part of this work has produced this Love Food Hate Waste (LFHW) Communications Toolkit for partners to use to run their own campaigns with staff or other audiences.
The Toolkit is for partners wanting to promote the value of food, the cost of food waste, and the behaviours that can be adopted in the home to tackle the issue.
Included in the Toolkit is a host of assets available in English and Welsh, many of which can be adapted to suit your own organisation and office/building locations, including social media assets, posters, leaflet, blogs, videos, etc. They’re also accompanied by a 5 Step Guide that includes recommendations and case study examples to help you run your own campaign for staff using the Toolkit’s assets.
Did you know that 20 million slices of bread are thrown away EVERY DAY in the UK? This is a shocking fact and we want to slice that number down. Our new campaign, Make Toast Not Waste, is all about encouraging people to freeze bread and then use it straight from the freezer to make toast. The campaign will target students and young people new to the workplace (18-24) and young families (25-34). It will be promoted on the Love Food Hate Waste website, social media channels and through media and influencer engagement.
We have developed a super handy resource pack which includes all the information you need to support the campaign including: key messages, calls to action, facts, tips, editorial and social media content. For more information download the resources below.
Together we can win the food waste fight.
The Love Food Hate Waste Give a Cluck campaign aims to increase awareness amongst 25 – 34 year olds of how much poultry is thrown away and wasted every year. It will provide information on the amount of food thrown away along with handy hints and tips on how to prepare meals, store and freeze food effectively over the festive period and how to continue these habits into the New Year.
The campaign will be promoted through the Love Food Hate Waste website and media channels.
The Give a Cluck resources have been developed to support the Christmas and New Year period and include daily social media posts on the countdown to Christmas campaign and into the New Year. For more information download the content plans below.
We have a practical guide available for anyone who wants to join us in the fight against food waste. It includes the latest insights on food waste prevention and practical tools and ideas to help achieve change.