Love Food Hate Waste aims to reduce the amount of food waste from households by helping citizens to buy what they are likely to eat and store their food in the best way to make it last longer. We have a range of free resources available in English and Welsh for you to use to support the Love Food Hate Waste campaign, and to use the brand in your own communications with citizens. Below is a selection of the resources available; but if you're looking for something specific, you can also search the whole resource library, and filter for ‘Love Food Hate Waste’ materials.
Did you know that 20 million slices of bread are thrown away EVERY DAY in the UK? This is a shocking fact and we want to slice that number down. Our new campaign, Make Toast Not Waste, is all about encouraging people to freeze bread and then use it straight from the freezer to make toast. The campaign will target students and young people new to the workplace (18-24) and young families (25-34). It will be promoted on the Love Food Hate Waste website, social media channels and through media and influencer engagement.
We have developed a super handy resource pack which includes all the information you need to support the campaign including: key messages, calls to action, facts, tips, editorial and social media content. For more information download the resources below.
Together we can win the food waste fight.
The Love Food Hate Waste Give a Cluck campaign aims to increase awareness amongst 25 – 34 year olds of how much poultry is thrown away and wasted every year. It will provide information on the amount of food thrown away along with handy hints and tips on how to prepare meals, store and freeze food effectively over the festive period and how to continue these habits into the New Year.
The campaign will be promoted through the Love Food Hate Waste website and media channels.
The Give a Cluck resources have been developed to support the Christmas and New Year period and include daily social media posts on the countdown to Christmas campaign and into the New Year. For more information download the content plans below.
We have a practical guide available for anyone who wants to join us in the fight against food waste. It includes the latest insights on food waste prevention and practical tools and ideas to help achieve change.