Brand Guidelines

The WRAP Resource Library is used by a huge range of organisations; including major brands, retailers, local authorities and community groups. It contains resources from all of WRAP’s campaigns and brands to support our partners in their communication with consumers.

A new set of brand guidelines for all our campaigns have been developed, which explain how best to use their logos, icons, colours and artwork templates. The new guidelines have been updated to be easy-to-use and highly interactive documents.

The benefits of using the brands are that they:

  • are well recognised
  • have been tried and tested
  • can save you money on design costs
  • complement your existing campaigns
  • provide a consistent message for consumers.