Why Use Love Your Clothes?

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This is a document giving an introduction to the Love Your Clothes brand and the benefits to partners of using it. The Love Your Clothes campaign has been developed with industry as part of the Sustainable Clothing Action Plan which is coordinated by WRAP, a not-for-profit organisation and supported by UK Governments (England, Scotland, Wales and Northern Ireland). It aims to raise awareness of the value of clothes and help us make the most of the clothes we already have. It focuses on encouraging people to think about way they purchase, use and dispose of clothes.