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Our Love Your Clothes campaign calendar shows the themes we will be focusing on each month during 2014. The Love Your Clothes campaign has been developed with industry as part of the Sustainable Clothing Action Plan which is coordinated by WRAP, a not-for-profit organisation and supported by UK Governments (England, Scotland, Wales and Northern Ireland). It aims to raise awareness of the value of clothes and help us make the most of the clothes we already have. It focuses on encouraging people to think about way they purchase, use and dispose of clothes.