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The material stream iconography was developed to raise awareness of the materials that can be recycled and encourage householders to actively participate in their local recycling services. The icons were designed to support the National Recycle Now campaign branding and provide a consistent look and feel across recycling communications. Different options for the icons are available so that they can be tailored to best suit the target audience and circumstances. The icons provide a set of practical signposts that show what can be recycled and can be used in many applications including: local authority communications,signage at recycling bring sites,household recycling centres on recycling containers and product packaging.