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The Lost Socks campaign aimed to highlight the vast number of socks that end up in landfill each year. To drive public awareness around this issue and inspire behaviour change, we built a digital campaign encouraging families to re-use odd / old socks rather than throwing them away. The target audience was parents with children aged 5-10, so we chose to run the campaign over the school summer holidays; providing entertaining family activities for the summer break. Includes an action plan to help replicate the activity.